click pt2

"Social and not for the sake of it" was presented by Tony Hogqvist from perfect fools based in Stockholm which describes itself as an award winning international digital creative agency who delivers interactive and integrated online campaigns that captivate audiences, challenge expectations and get results. Which is nice.

Tony apparently is a bit bored with the whole social scene of facebook, myspace, blogs, viral for the sake of it and works on the assumption that people when wanting to find information out about a brand or in our case an employer seek that information through 3 channels:

1. They receive awareness through a close friend. ie i work at blah blah and its brilliant you should come and work here - or i've got this great phone you should have one.

2. They then find out a bit more info through either more personal experience - bob says blah blah is brilliant, is it really? or bob says his phone is great is it really. this can then either lead to more positive re-inforcement - yes it is - or a negative one - bob is an idiot and doesn't know what he's talking about etc and they will obviously also use google to find other thoughts/views about the 'thing'

3. And then finally they will visit the employers/brands website to be convinced.

The experience there should be humble, voluntary, rewarding, fun and tell a story about the employer/brand. He talked a lot about the 'experience' a user has when finding out the information and insisted they have to feel like they have got something out of it. To put it simply it has to be enjoyable and hopefully reinforce the positive feelings that already have garnered towards the employer/brand.

below is a selection of their work (mentos needs a webcam - but its worth seeking one out.....)

mentos kiss campaign

aeg noise reduction

kswiss free running campaign

trash all your boring files at the nokia unloader

and a great one for amf which is a pensions company - but don't do it if you're feeling a bit rough...

Again some big budgets used for a few of these but certainly for graduates there are a couple of ideas there which could be adapted.

Wassup 2008

A new take on take on me

click forum 08

Last week i went to the click london conference on digital creativity held at the soho theatre which was all very arty and dark with very hard seats that bounced up and down everytime the rather large guy sitting next to me decided he wanted to shake his thing to any sort of music being played. All good fun until i spilt my cup of tea down me. 

Anyway over the coming days i'll be posting an overview of each presentation with links to the presenters sites and examples of their work. 

There is some great stuff here, granted some of the budgets are a little more than what we're used to but it doesn't mean we can't think and approach some of our clients issues in new and different ways.

Anyway, on with the show. First up was Michael Lebowitz from bigspaceship digital agency in new york. his presentation was on 'cultivating creativity and the future of advertising' see below. it says its from the NY click but it was the same. lazy bugger.

Big Spaceship Click:NY Presentation

View SlideShare presentation or Upload your own. (tags: innovation small)

"fun begets passion,

passion begets quality"

his presentation was very interesting and focused heavily on creating the right culture within his agency and how it was vitally important to experiment constantly with creativity and not just for clients. for example the ident below was created in downtime by a couple of their staff using origami, fireworks and a nice bit of stop-go animation - so anyone volunteering to create an aia one has my blessing. keep a bucket of water handy though.

Am not sure he gave us the key to the future of advertising but bigspaceship has set about redefining what it means to be digital agency and has won countless awards in the process. True to its mission BS ensures that every aspect of the company reflects a fresh way of working, from the layout of the office to how clients are engaged.

and finally heres what they did with their football table.... get your soldering irons out kids

Tomorrow - Social and not just for the sake of it.

And here's something to kick us off

The new TUI campaign maybe???