Last week i went to the click london conference on digital creativity held at the soho theatre which was all very arty and dark with very hard seats that bounced up and down everytime the rather large guy sitting next to me decided he wanted to shake his thing to any sort of music being played. All good fun until i spilt my cup of tea down me.
Anyway over the coming days i'll be posting an overview of each presentation with links to the presenters sites and examples of their work.
There is some great stuff here, granted some of the budgets are a little more than what we're used to but it doesn't mean we can't think and approach some of our clients issues in new and different ways.
Anyway, on with the show. First up was Michael Lebowitz from bigspaceship digital agency in new york. his presentation was on 'cultivating creativity and the future of advertising' see below. it says its from the NY click but it was the same. lazy bugger.
Big Spaceship Click:NY Presentation
"fun begets passion,
passion begets quality"
his presentation was very interesting and focused heavily on creating the right culture within his agency and how it was vitally important to experiment constantly with creativity and not just for clients. for example the ident below was created in downtime by a couple of their staff using origami, fireworks and a nice bit of stop-go animation - so anyone volunteering to create an aia one has my blessing. keep a bucket of water handy though.
Am not sure he gave us the key to the future of advertising but bigspaceship has set about redefining what it means to be digital agency and has won countless awards in the process. True to its mission BS ensures that every aspect of the company reflects a fresh way of working, from the layout of the office to how clients are engaged.
and finally heres what they did with their football table.... get your soldering irons out kids
Tomorrow - Social and not just for the sake of it.
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